Do you prefer watching videos that have entertaining content, rather than reading massive write-ups? Videos are a wholesome way of content consumption these days. Their time-saving and convenient nature is undoubtedly remarkable. In today’s digital era, individuals hardly have the time or the patience to go through long blogs and articles to gain reliable information. On the other hand, two-minute video content can be good enough to serve the same purpose effortlessly.
Suppose you are willing to purchase a brand new smartphone for your next birthday; will you read those lengthy reviews on Google or take a look at an unboxing video on YouTube? Videos are comparatively more convincing; they will keep you captivated till the very end while delivering valuable insights.
If you are still in a dilemma and are unable to decide whether you should invest in video marketing or not, you have indeed arrived at the right place. This article discusses the top 10 video marketing statistics that will motivate you in 2022. Stay tuned till the end!
What Are the Types of Video Marketing Contents?
Before directly diving into video marketing strategies, understand the different types of video marketing content you can choose from. Here are some pointers –
- Explainer videos
- Video vlogs
- Tutorial videos
- Video interviews
- Product reviews and demos
- Videos of presentations
- Recordings of live stream
- Video testimonials
- Video ads
Choose from any of these options to help your business evolve its marketing game. Shining by outshining other competitors is not a cakewalk – you need to act smart. Figure out which kind of video marketing will boost your growth.
What Are the Various Video Marketing Statistics in the Year 2022?
Now, it’s time to check out the plethora of video marketing statistics that will allow you to hit new goals seamlessly. Dig deeper, folks!
Active Internet Users Wholeheartedly Rely on Video Contents
The mass out there is shifting to video content rapidly; this entertaining form of media is winning millions of hearts. It has been witnessed that the total number of individuals relying on video content in the US has reached 244.4 million in the year 2020. It is quite an obvious fact that most of these viewers are young adults. A deeper study portrays that 97.8% of the viewers fall under the age group between 18 and 24.
You Can Use Videos to Attract Potential Clientele Base
Using attractive videos to draw the engagement of potential clientele base makes all the sense. Combining eye-catching visuals, exciting sound, and excellent graphics is enough to convert the new clients into loyal consumers. Apart from that, motion pictures grab better attention when compared to static images.
According to 84% of the industry leaders, using videos to promote their brand has enabled them to generate leads. 85% of the marketers expressed that videos have helped them seek the required online attention. Incorporating videos is a fantastic marketing tool that allows business leaders to create their brand recognition among the lot.
Social Media Video Marketing Statistics
An organization with social media presence can rule the industry and online forums if appropriately used. Be it on YouTube, Facebook or Instagram, using the right kinds of content can be a real kick in your professional career. The video posts receive 48% more views on social media. 73% of social media users look forward to entertaining videos. A professional video editor can nail these artforms.
Video Improves Shopping Experience
The number of online shoppers is regularly increasing. Almost 55% of the shopping enthusiasts choose online stores since it offers a lot of options and, of course, convenience. 66% of the people like to take a quick look at the video rather than reading about the specifications of the product.
Videos Attract a Lot of Traffic
According to specific estimations, 82% of the internet traffic in 2022 will be obtained from downloading and streaming videos on various online forums. The uploaded videos and the live streaming are also expected to attract global traffic on the internet.
Videos Are Excellent Tools to Close Deals
Converting prospects to loyal clients is not that effortless. But, video marketing can handle this task without any hassles or hindrances. Getting a view of your services or products in action is usually more convincing than a static picture or word of mouth. 84% of the online buyers had admitted that videos had helped them in their selection procedure. On the other hand, 78% of the marketers have claimed to implement videos as a marketing tool that has allowed them to boost sales.
Video Marketing Through Your Mobile
Sitting near a laptop and researching various products have become mainstream now. People prefer using their smartphones and performing multiple tasks while moving. 70% of YouTube video consumption takes place via mobile devices. The individuals spend at least 40 minutes watching these video contents.
Videos Are Great for Post Purchase Content
Interacting with your customers after a purchase ensures a perfect relationship between the consumers and sellers. Making use of videos for delivering post-purchase instructions has been helpful to 93% of the customers out there. According to 43% of the video marketers, it has drastically reduced the number of support calls.
Videos Can Bring in New Engagement
Staying limited to your customer base is not a healthy option; bringing in new contacts is essential for your brand’s exposure. With the help of communicative videos, you can now build a solid rapport with new consumers and seek their attention. The video maker tools have made this process your cup of tea. According to 83% of the marketers out there, videos have enhanced the overall dwelling time on their official websites.
Videos Increase Conversion Rates
The presence of a video on your landing page is capable of increasing the conversion rates by 80%, which is an incredible success rate, to be honest. If putting your effort into creating a top-notch video improves conversions to such great extents, why not go for these excellent marketing options?
The Bottom Line
You are in dire need of videos if you still haven’t incorporated these marketing tools into your strategic plans. Gaining recognition and creating brand visibility is now easier than ever, especially in this era where most people are going digital.